What is the first thing that comes to mind when thinking about what makes a brand? Chances are that your first thought is visual elements: logos, packaging, visual displays and advertisements. The brand voice is often overlooked. In an age where both companies and consumers alike dominate digital...

Many clients ask why maintaining a blog is important for their business. Having a blog on your website isn’t in and of itself a ranking factor. Just like social media, blogging on a regular basis helps you engage and educate your audience while building an online presence to promote your products...

As technology continues to advance expeditiously, it's no surprise that everything that relies on it must move at a similar pace. Digital marketing is no exception. Being aware of emerging or continuing trends is necessary for marketers to stay on top of their game. With the onset of a new decade,...